Need for Speed
Be Unruly. Be Expressive. Get Noticed.
The Need for Speed rebrand is all about making an impact. It’s a striking new visual identity that balances the raw, rebellious energy of its players with the structured, authoritative aesthetic of “the system.”
This reinvention transforms the iconic franchise from a class racing game into a dynamic cultural hub—where music, fashion, and art collide. Designed for a global, diverse generation that thrives on self-expression and dares to push boundaries, NFS is more than a game—it’s a movement.
Role: Group Creative Director
Agency: We Are Golden
Brand Identity
Motion Design
Design System
