For over 15 years, Z has had the privilege of working at numerous design firms, startups, and in-house agencies, providing strategic branding and design solutions for a variety of clients. His approach to design focuses on simplifying complex stories and elevating brands in a way that’s authentic, human, and visually captivating. He firmly beleves that the best design is often the simplest.

Currently, he is the Head of Global Brand Design at Electronic Arts, providing design leadership and overseeing the design efforts for EA’s portfolio of games and products, enhancing the entire player experience.

Expertise

Design Leadership / Creative Direction / Design Direction / Brand Identity / Brand Styleguide / Design Systems / Digital Design / Print Design  / UI Design / Web Design / Campaigns / Environmental Design / Packaging / Photography / Illustration / Midjourney

Awards

ADDY Awards / AIGA 365 / Communication Arts  / Clio Awards / D&AD Awards / How Interactive Design Awards / Hollywood Key Art Awards / WADC West Coast Show

Z Lin
Bay Area, California
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