Electronic Arts
An enterprise-level rebrand was undertaken for Electronic Arts and its ecosystem of sub-brands. The mission, “Inspire the World to Play,” aims to reintroduce EA by embracing the company's heritage, emphasizing that Play is central to its identity. The rebrand highlights EA’s commitment to creativity, innovation, and its long-standing belief that play is woven into its DNA.
Role: Creative Director
Agency: Skylight Collective
Brand Identity
Design System
Motion Design
Styleguide
Campaign
