Maxis
The Maxis rebrand is inspired by the ideas of “imaginations running wild” and “thinking through tinkering.” The team aimed to create a flexible system that honors the studio’s legacy of iconic games while feeling modern and timeless. With a vibrant color palette, dynamic supporting graphics, and a playful new icon, Maxis reinforces its position as an industry leader and innovator for years to come.
Role: Group Creative Director
Agency: Zero Studios & In-House
Brand Identity
Motion Design
