Battlefield 2042
The Battlefield 2042 brand refresh seamlessly blends the game and its marketing through a cohesive design system. A custom font adds a modern, tactical feel, reflecting the game's high-tech warfare. This integrated approach ensures everything—from in-game visuals to marketing—feels unified and immersive, capturing the intensity and scale of the Battlefield experience.
Role: Group Creative Director
Agency: In-house @ EA & DICE
Key Art Agency: BOND
Brand Identity
Design System
Game UI/UX
Key Art
Packaging
Campaign
Styleguide
