EA Play Live
Branding for EA Play Live 2021, a live showcase of the latest line-up from Electronic Arts. This year’s strategy is to unify the portfolio of unique IPs through the lens of the hero brand—the heritage shapes (cube, sphere, and pyramid) came to life by mimicking different forms and textures from the various games.
Role: Creative Director
Agency: Skylight Collective & In-house
Brand Identity
Motion Design
Event Design
Campaign
