EA Play Live
The refreshed event identity for EA Play Live 2021 unifies Electronic Arts’ diverse portfolio of games under a cohesive design. This year’s strategy brings the iconic EA heritage shapes—cube, sphere, and pyramid—to life, each mimicking the distinct textures and forms of the featured games. The result is a dynamic, unified look that connects EA’s unique IPs while celebrating the creativity and variety within its lineup.
Role: Creative Director
Agency: Skylight Collective & In-house
Brand Identity
Motion Design
Event Design
Campaign
