Need for
Speed Heat
The branding for Need for Speed Heat reflects the vibrant, high-stakes racing action set in the open-world environment of Palm City, a fictionalized version of Miami. It emphasizes the duality of night and day, with sleek, neon visuals for illicit street races at night and a sun-soaked, urban aesthetic for legal competitions by day, capturing the adrenaline-fueled atmosphere of the game.
Role: Creative Director
Design: In-House @ EA
Key Art Agency: North Kingdom
Brand Identity
Design System
Key Art
Motion Design
Packaging
Campaign
Styleguide
Z Lin
SF / CA
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