The Sims 4
The Sims 4 launch branding embraces the playful, imaginative spirit at the heart of the game. Centered around the iconic green Plumbob, the identity uses bold colors, clean shapes, and a bright, approachable aesthetic to reflect the creativity and freedom players find in the Sims universe.
Role: Creative Director & Design Lead
Agency Partner: HCI
Brand Identity
Design System
Key Art
Packaging
Web
Campaign
Styleguide
Z Lin
SF / CA
©2025