Anthem
The brand identity for Anthem was built to reflect the game’s bold, futuristic world and high-stakes action. Centered around the power of the Javelin exosuits, the design paired sleek visuals with a sense of scale and movement. From vast landscapes to team-driven combat, every element aimed to capture the spirit of exploration and co-op at the heart of the game’s sci-fi universe.
Role: Creative Director
Design: In-House @EA
Key Art Agency: BOND
Brand Identity
Design System
Key Art
Packaging
Campaign
Styleguide
Z Lin
SF / CA
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