EA Play
EA Play launched a new visual identity as part of a larger rebrand for Electronic Arts. The goal was to bring a fresh, modern look to the subscription service while uniting it under EA’s broader mission: “Inspire the World to Play.” The rebrand leaned into EA’s heritage, highlighting play as a core part of its identity and reflecting a renewed focus on creativity, innovation, and connection with players.
Role: Creative Director
Agency Partner: Skylight Collective
Brand Identity
Design System
Motion Design
Styleguide
Campaign
Z Lin
SF / CA
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