Battlefield 1
The branding for Battlefield 1, a first-person shooter set during World War I, was crafted to capture the intensity and scale of the era. The design featured a muted, war-torn color palette, striking imagery of soldiers and weapons, and atmospheric elements like smoke and explosions, all of which conveyed the chaos and impact of WWI combat.
Role: Creative Director
Agency: In-house @ Electronic Arts & DICE
Brand Identity
Key Art
Packaging
Campaign
Styleguide
