The Sims 4
The launch branding for The Sims 4 focuses on a bright, playful aesthetic that captures the game’s creativity and open-ended gameplay. With its signature green Plumbob and vibrant color palette, the design reflects the fun and dynamic nature of The Sims universe, inviting players to build, create, and shape unique stories in a visually engaging world.
Role: Creative Director
Key Art Agency: HCI
Brand Identity
Key Art
Packaging
Web
Campaign
Styleguide
