Star Wars
Battlefront

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The visual identity for Star Wars Battlefront by DICE leans into what fans love most about the franchise—massive battles, iconic locations, and that unmistakable Star Wars feel. Using photo-realistic visuals and cinematic scale, the branding brings classic moments to life in a way that feels both nostalgic and new. From detailed environments to lifelike characters and ships, everything was designed to pull players straight into the action, reimagining legendary scenes for a new generation.

Role: Creative Director & Design Lead
Key Art Agency: HCI

Brand Identity
Design System
Key Art
Packaging
Campaign
Styleguide

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Z Lin
SF / CA
©2025