Dragon Age
The Veilguard
The visual identity for Dragon Age: The Veilguard was built through close collaboration between marketing and studio design teams, creating a unified look and feel that carries from campaign to gameplay. Every element—from key art to UI menu—was crafted to feel connected, grounded in the world’s tone and narrative. This tight integration ensured that the player’s first impression through marketing matched what they experienced in-game, making the brand feel more authentic, immersive, and intentional at every step.
Role: Group Creative Director
Design: In-House @ EA
Key Art Agency: BOND and Volta
Brand Identity
Game UI/UX
Key Art
Packaging
Campaign
Styleguide
Z Lin
SF / CA
©2025